Pilgrim Announces Rashmika Mandanna as Brand Ambassador for Hair Care Range, Unveils New Tagline: 'The Secret Is In The Mix'
Aug 12, 2024
Mumbai (Maharashtra) [India], August 12: Pilgrim, one of India's fastest-growing beauty and personal care brands, announced the appointment of the Pan India Star, Rashmika Mandanna, as the new brand ambassador for its hair care range. The partnership with Rashmika beautifully captures Pilgrim's core belief and new brand campaign that 'The Secret is in the Mix'. As a young and rapidly growing beauty brand celebrated for its innovation and strong appeal to Gen Z, Pilgrim finds an ideal match in Rashmika's dynamic presence and popularity among young audiences. Rashmika's meticulous choice of beauty products highlights Pilgrim's commitment to crafting effective solutions. She perfectly embodies Pilgrim's approach, which combines cutting-edge technology with expertly sourced ingredients, skilled professionals, and exceptional expertise. As Pilgrim continues to revolutionise the beauty and personal care industry, Rashmika's association is set to amplify the brand's message, emphasizing the importance of meticulously crafted formulations.
